GET RSS FEEDOn The Spot: Sobieski and Stolichnaya
Posted on July 30, 2010 by Bill McCuddy
Bill McCuddy reviews the ad campaigns featuring Bruce Willis and Hugh Hefner.
Continue ReadingArchive for the CMOs Category
Elle: More Than A Magazine
Posted on July 30, 2010 by Victoria Taylor
New brand officer to hatch iPad, lifestyle offerings.
Continue ReadingThe World’s Most Valuable Brands
Posted on July 28, 2010 by Kurt Badenhausen
From Apple to Goldman Sachs, resilient brands can bounce back to be among the world’s best.
Continue ReadingJWT’s Bob Jeffrey
Posted on July 28, 2010 by Melanie Wells, Amanda Massa
Bob Jeffrey on the company’s edgy campaigns and the future of advertising.
Continue ReadingChina: Brand Is A Missed Opportunity
Posted on July 28, 2010 by Jez Frampton
The country needs to be known for more than cheap goods.
Continue ReadingSocial Networking Breaks Down Internal Silos
Posted on July 27, 2010 by Steve Liguori
An internal online community can foster collaboration, create savings.
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